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15+ Countries

20+ Speakers

100+ Attendees

40+ Brands

 The only event where the program is Created by Hoteliers for Hoteliers

Welcome to the 3rd Annual HSMAI Revenue Optimization Conference in Asia Pacific. Our Conference is the only strategic Revenue event in Asia Pacific that is developed by hoteliers themselves, not vendors nor conference organisers, the heads of Revenue for Asia Pacific from 12 different brands are working madly away to make sure we deliver you the knowledge they know you need to succeed in 2017.  The program will focus on helping you maximise the tools you are using today and prepare you for what the future will bring. At the end of the day, you’ll walk away with specific, practical recommendations to sharpen your action plan and thought-provoking, challenging ideas to guide your strategy.

Don’t fall behind your competitors: meet, network and learn from 100+ of the best minds in Revenue. Now in its 3rd year in Asia Pacific, this event provides essential insights and networking, at a great value rate from your global non-profit industry association.  

Conference

Hotel Revenue Optimization Conference on Day 1: Quality Program created by hoteliers for hoteliers.

Training Workshops

Two workshops on Day 2: Digital and Revenue.  Don’t miss this opportunity to learn from our hotel leaders. Learn More

Leaders Roundtable

Prior to the Conference and Workshops: Invitation-only Chief Revenue Officers Roundtable 24th April

OUR SPEAKERS

Below are the current confirmed speakers. More speaker profiles coming soon…

Siew Hoon Yeoh

Siew Hoon Yeoh

Founder of WIT

Lara Hernandez

Lara Hernandez

Chief Commercial Officer at InterContinental Hotels Group (IHG®)

Puneet Mahindroo

Puneet Mahindroo

Corporate Director, Revenue Management - Asia Pacific at Four Seasons Hotels and Resorts

Andrew Chan

Andrew Chan

Founder & CEO at ACI HR Solutions

Tejveer Singh Bedi

Tejveer Singh Bedi

Group Director Revenue Management Park Hotel Group

Tony Gothard

Tony Gothard

Senior Director Revenue, Sales & Marketing at Wyndham Hotel Group

Anurita Kapoor

Anurita Kapoor

Regional Marketing at Four Seasons Hotels and Resorts

Malcolm Kwok Yew Leong

Malcolm Kwok Yew Leong

Head, Revenue Management and Distribution at Far East Hospitality Management

Duane Hepditch

Duane Hepditch

SVP Product Marketing at Cendyn

Limin Cheng

Limin Cheng

Director, Revenue Management and Distribution at Marina Bay Sands

Bilal Chamsine

Bilal Chamsine

Executive Director, DCA Hotels & Resorts Group

Robin Brouwer

Robin Brouwer

Vice President, Revenue Management Asia, Millennium Hotels & Resorts

Cheong Hai Poh

Cheong Hai Poh

General Manager at Park Hotel Group

Maria Taylor

Maria Taylor

Regional Vice President TravelClick & HSMAI Asia Pacific Board

Sherri Kimes

Sherri Kimes

Professor at Cornell University

Heidi Gempel

Heidi Gempel

Managing Partner and Founder

Fabian Bartnick

Fabian Bartnick

Vice President, Asia Pacific & International Business at LodgIQ

Kamesh Shukla

Kamesh Shukla

Sr. VP - Sales - Asia Pacific & Africa, RateGain

Rachel Grier

Rachel Grier

Area Managing Director Asia at IDeaS Revenue Solutions

Michael Bongiovanni

Michael Bongiovanni

General Manager, Asia Pacific, HeBS Digital

Maunik Thacker

Maunik Thacker

Senior Vice President, Marketing Marina Bay Sands & HSMAI South East Asia Board

CONFERENCE AGENDA

 Day 1 – Revenue Optimization Conference, Tuesday 25th April, 2017

Tuesday 25th April, 2017

0830 – 0900

Registration for ROC event

 

Foyer

0900 – 0910

Conference Welcome

Puneet Mahindroo

0910 – 0940

Keynote: Constant disruption – what’s next?   

Siew Hoon Yeoh

0940 – 1000

Stats and Insights – looking ahead in Asia

Maria Taylor

1000 – 1020

The Future of Revenue Management Survey results and interpretation

Prof. Sherri Kimes

10:20am – 11:00am Morning Tea break

1100 – 1130

Leaders Story: My Journey to Singapore & Commercial

Lara Hernandez

1130 – 1215

New Environments need a new leadership style

Tony Gothard, Andrew Chan, Cheong Hai Poh

Fabian Bartnick

 

1215 – 1230

HSMAI Overview – the Board, the new Training program & projects

Puneet Mahindroo

12:30pm – 1:30pm Lunch in the Atrium Restaurant

1330 – 1350

Implementing a Revenue Management System

Malcolm Leong

1350 – 1420

Understanding Total Guest Value and applying it to your hotel

Limin Cheng

1420 – 1435

Optimising your Meta-search investment

Anurita Kapoor

1435 – 1450

What are the pros and cons for organisational structure of Revenue Management?

Heidi Gempel & Robin Brouwer

2:50pm – 3:30pm Afternoon Tea in the Atrium Ballroom

1530 – 1610

Optimizing your Product Mix

Tejveer Bedi, Kamesh Shukra Rachel Grier

1610 – 1630

3 ways to reinvigorate your Revenue Meeting

Heidi Gempel & Robin Brouwer

1630 – 1650

The convergence of RM and Customer Analytics

Maunik Thacker

Duane Hepditch

1650 – 1730

Driving Direct Bookings

Bilal Chamsine

Michael Bongiovanni

5:30pm – 7:00pm Cocktails and canapes at the Changi Terrace

WORKSHOPS

Day 2 – Training Workshops, Wednesday 26 April, 2017

image of a laptop computer

Revenue Ready Workshop

Changi Room, Level 4, Holiday Inn Atrium

9am to Noon

Digital Marketing Workshop

Changi Room, Level 4, Holiday Inn Atrium

1pm – 5pm

Revenue Ready Training Workshop

HSMAI are launching a new Online Course in Revenue Management targetted at people new to the Revenue Department, and hoteliers that need to understand more about revenue management.  The workshop will be 3 x hours and will cover two courses.  After the workshop, attendees can go online and complete the course to gain a Certificate of Attainment for a single topic, or an Associate Diploma of Revenue Management if they complete the full 10 x course program. The online course has an additional charge.

This will be action-packed session, and you’ll learn a lot, whether you decide to go on and complete the online modules, or not.

The courses covered in this workshop:

  • Course 6: Distribution
  • Course 7: Forecasting

We look forward to welcoming executives from around Asia Pacific to our globally recognised educational programs.  HSMAI Asia Pacific will bring face-to-face sessions to 11 cities and we hope you will join us. We only have 50 seats available in each city so we recommend you sign up as early as you can” says Jackie Douglas,  President HSMAI Asia Pacific.

For more information on:

1) HSMAI Revenue Ready Online Training program: http://www.hsmaiacademy.org

Your Facilitator: Tracy Dong

Your Facilitator: Tracy Dong

Lead Advisor, Asia Pacific IDeaS Revenue Solutions

Tracy Dong is Lead Advisor of Asia Pacific region at IDeaS Revenue Solutions, a SAS Company, based in Singapore office. She has worked for InterContinental Hotels Group and Far East Hospitality prior to joining IDeaS. Tracy has rich experiences in the field of analytics, pricing and strategies, revenue management standard operating procedures development.

Thank-you to our Platinum Education Sponsor:

and our Revenue Ready Online program partners:

Digital Marketing Training Workshop

HSMAI proudly presents our training workshop for Hotel staff to learn more about all things Digital.  There is a lot to cover so be on-time and ready to work!  Bring your laptop or tablet so you can follow along and do some exercises.

The HSMAI Digital Marketing Council has defined the core competencies required to become a Digital Marketer, and we will cover many of these in this popular session:

  • Digital Marketing Impact on Hotels
  • Your Hotel website
  • Email marketing
  • Social media
  • Location based marketing
  • Rich media
  • Online travel agencies
  • Blogs
  • Review sites

The Workshop is designed for you to learn more about Digital Marketing.

Your Facilitator: Maria Taylor

Your Facilitator: Maria Taylor

Regional Vice President TravelClick & HSMAI Asia Pacific Board

Maria Taylor has been continuously recognized as a leader in her field and for her contribution to the industry over the years. Besides speaking at numerous industry events, she also earned several prestigious citations that include “Sales Person of the Year 2011” by Hospitality Sales and Marketing Association International (HSMAI) Singapore, Accor’s “Excellence in Financial Performance” in 2005 and “Hospitality IT Person of the Year 2000” by International Hotel Technologies Australia.

Prior to joining TravelClick, Ms. Taylor held the position of Regional Vice President, Sales and Distribution, for 3 years with Meritus Hotels and Resorts from 2012, as well as various senior management roles across multiple disciplines – from Hotel General Manager to IT to Sales and Distribution – with Accor Hotels and Resorts Asia Pacific for 19 years. Over this period, the company grew from 20 to 450 hotels across 16 countries within the region.

As Vice President for Direct Sales and Loyalty at Accor, Ms. Taylor was responsible for all Accors Online & Loyalty Marketing activities in Asia Pacific, as well as Revenue Management across all segments, traveling extensively to provide leadership in driving valuable business to Accor hotels in Australia, China, India, Indonesia, Japan, Philippines, Singapore and Thailand, among others.

Your Facilitator: Michael Bonglovanni

Your Facilitator: Michael Bonglovanni

General Manager, Asia Pacific at HeBS digital

Michael is the Asia Pacific General Manager for HeBS Digital.  Since 2001 HeBS Digital has helped hoteliers maximize the contributions from the direct online channel.  Michael’s experience includes Corporate Director of eCommerce for White Lodging Services responsible for all eCommerce activities for 30 full services hotels throughout the United States 2011 – 2013; Vice President of Sales for HeBS Digital from 2009 – 2011 and various other roles in the digital space dating back to 1996.   Michael is married with 3 children and lives in Auckland, New Zealand.

 

 

 

 

 

 

 

Thank you to our digital workshop sponsors:

CONFERENCE REGISTRATION

Registration to HSMAI Revenue Optimization Conference, Tuesday 25th of April 2017 at Holiday Inn Atrium Singapore.

If you have issues with the below registration form, go to our revenue optimization direct form

Prices below are in Singapore Dollars (SG).

Conference Sponsors

Platinum Education Partners

Media Partners

CONFERENCE LOCATION

Holiday Inn Atrium

Concorde Shopping Centre

Atrium Ballroom, Level 4

317 Outram Rd Singapore, 169075